When scams don’t look like scams, everyone is at risk.

The Pig Butchering Scams infographic is a one-page printable or digital training asset that breaks down one of today’s most emotionally manipulative online fraud tactics. Scammers build trust over days or weeks—posing as successful investors or romantic interests—before leading victims into “too-good-to-be-true” financial traps. This visual guide highlights key red flags like fake social profiles, fast-moving relationships, exclusive investment pitches, and suspicious app platforms. Designed for employees and families alike, it offers a timely warning and practical tips to help users stay alert and avoid devastating losses.  

Ideas for How to Use This Resource

• Include in monthly cyber awareness campaigns
• Distribute during financial wellness or fraud prevention events
• Share as part of romance scam or social media safety training
• Add to employee newsletters or intranet resources
• Use in family-focused cybersecurity communications
• Feature in new hire training or security onboarding
• Display in breakrooms, lobbies, or community bulletin boards
• Include with social engineering training modules