Understand How Your Personal Information Fuels a Multi-Trillion Dollar Industry

The Value of Your Data infographic is a 1-page digital or printable resource that reveals how personal information powers today’s global digital economy—and why it matters for everyday users. While many companies claim they don’t directly “sell” your data, they often share it with partners, advertisers, and data brokers who generate significant revenue from your online behavior.

This infographic breaks down complex concepts into a simple, visual format, showing how personal data—such as social media activity, browsing habits, purchase history, health data, and financial information—contributes to a multi-trillion-dollar industry. It highlights how major platforms track user behavior, how that data is monetized, and what your digital footprint may actually be worth in today’s market.

Designed for users at all experience levels, this resource helps employees, families, and seniors better understand that their data has real value—and that they play a role in protecting it. The infographic also includes practical, easy-to-follow steps to reduce exposure, such as reviewing what information is publicly available and using more privacy-conscious tools and settings.

Clear, engaging, and highly relevant, this resource is ideal for organizations looking to raise awareness about digital privacy without overwhelming users. It can also be custom-branded with your organization’s logo, reinforcing your internal cybersecurity messaging and commitment to protecting personal data.

Ideas for How to Use This Resource

• Share in privacy awareness or cybersecurity campaigns
• Add to intranet or LMS as a digital privacy reference
• Include in employee onboarding or refresher training
• Post in break rooms, offices, or shared workspaces
• Use in financial wellness or digital literacy sessions
• Distribute to employees’ families to extend awareness beyond the workplace